For most business owners, it has been advised the Ruby on Rails is the best way to go especially if you don’t want too much technical terminology with reference to the programming included in the whole package.
Known to be an extension of the Ruby programming language, it is a very powerful and enriching programming language. It uses intelligent reflection and discovery to automatically map relational database tables to Ruby objects.
Thus, the application code and the running database already contain everything Rails needs to know. Best of all, it requires less coding, something that is the normal excuse each time a compiled program goes on the blink.
(Source) Script2Please